Case Study: Website Redesign for HARMONIA

Starting Point

HARMONIA, a psychology and psychotherapy center in Głogów, already had an established website, but its design and functionality no longer met modern standards. Outdated visuals, unintuitive navigation, and a limited mobile experience made the website less accessible and comfortable to use.

The existing website also failed to fully reflect the center's identity, built around professionalism, empathy, and an individual approach to every patient.

The project required more than a visual refresh. It called for a complete transformation of the center's digital presence, while preserving its established identity.

A New Direction

We approached the redesign with a focus on simplicity, clarity, and calm aesthetics. Our goal was to create a welcoming digital environment that builds trust from the first interaction and helps visitors find the information they need without unnecessary effort.

We preserved HARMONIA's original logo while refreshing the surrounding visual identity. Updated typography, a refined color palette, thoughtful content layouts, and consistent graphic elements gave the website a more contemporary and professional appearance.

Particular attention was given to information architecture. We reorganized the presentation of services and therapists, making it easier for visitors to explore available therapy options, understand specialists' qualifications, and find the right way to get in touch.

From Design to Development

• Analyzed the existing website, its structure, and user needs
• Designed a custom UX/UI experience aligned with the center's identity
• Refreshed typography, colors, and visual elements while preserving the original logo
• Redesigned the information architecture and navigation for a more intuitive experience
• Developed a responsive website on WordPress with a custom theme
• Reused, expanded, and optimized existing content to improve readability and usability
• Restructured the presentation of individual psychotherapy, family therapy, and couples therapy
• Enhanced therapist profiles to highlight experience, qualifications, certifications, and contact options
• Added a direct link to appointment booking through ZnanyLekarz on one therapist's profile
• Optimized website performance, mobile usability, and essential on-page SEO elements
• Implemented Generative Engine Optimization (GEO), structuring content to support better interpretation by search engines and AI-powered systems

Outcome

HARMONIA received a completely redesigned website that better reflects the center's identity and the way it communicates with its patients.

The new design combines calm, consistent aesthetics with practical functionality. Clear information architecture makes services easier to explore, detailed therapist profiles support informed decisions, and a responsive interface provides convenient access to information across devices. A direct ZnanyLekarz booking link on one therapist's profile also provides a shorter path to scheduling an appointment.

WordPress enables the center to manage its content independently, while SEO and GEO optimization establish a foundation for future visibility in traditional search engines and AI-powered search experiences.

The redesigned website received highly positive feedback from the client, who appreciated its refreshed visual direction and the overall result.