Case Study: New Website for FizjoNatura

Challenge

FizjoNatura, a physiotherapy and rehabilitation center, needed a professional website to showcase its services, strengthen its online presence, and introduce the possibility of purchasing gift vouchers online.

Declared problem: "We need a professional website with an online voucher store."

Actual problem:

• No dedicated, comprehensive website beyond a basic online business listing
• Limited possibilities to present the full range of services, specialists, and treatment methods
• No independent online sales channel for gift vouchers
• No centralized platform connecting service information, appointment booking, and online purchases

The goal was to create a cohesive digital experience that would build patient trust, make it easier to find the right services, and support both appointment bookings and voucher sales.

What we did

• Analyzed the client's services, communication needs, and business objectives
• Designed a clear information architecture focused on treatments, specialists, and intuitive navigation
• Created a custom UX/UI design reflecting the brand's natural, welcoming, and professional character
• Developed a responsive website on WordPress with a custom theme
• Structured and optimized service descriptions, specialist profiles, and website content
• Integrated Booksy appointment booking throughout key areas of the website
• Implemented a WooCommerce-based voucher store with online payments
• Developed a custom personalized voucher system, including individual designs, unique codes, automatic PDF generation, and email delivery
• Optimized website performance, mobile usability, and essential on-page SEO elements
• Implemented Generative Engine Optimization (GEO), adapting the content structure and presentation to improve how search engines and AI-powered systems interpret website information

Result

• A complete, independent digital presence replacing the limitations of a basic online business listing
• Clear and structured presentation of services, treatment methods, and specialists
• Simplified navigation from service discovery to appointment booking
• A fully functional e-commerce solution enabling customers to purchase personalized gift vouchers online
• Automated voucher generation and delivery, reducing the need for manual order processing
• Flexible content and offer management through WordPress and WooCommerce
• A website structured to support visibility in traditional search engines and AI-powered search experiences
• A scalable digital platform ready for future marketing activities and business growth