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Case Study: New Website with CRM Integration for the Real Estate Office Obrotni.com

 

Project Goal

The goal of the project was to design and implement a modern, responsive website for the real estate office Obrotni.com, fully integrated with the ASARI CRM property management system. The client wanted to:

• refresh their online image,

• significantly improve the quality of property listings,

• automate the data flow between the website and the CRM system.

Project Scope

Design Phase – Mockups and User Journey (1 month)

• A completely new visual concept of the website was created, focusing on ease of use and visual appeal for end users.

• The Creative Director designed an interactive mockup, considering:

  • user journeys,

  • calls to action (CTA),

  • ergonomic property browsing.

 

Implementation Phase – Development and Testing (8 weeks)

• The website was implemented on WordPress using a custom theme based on the prepared mockup.

• An experienced WordPress developer created a dedicated API integration with the ASARI CRM system:

  • Synchronization of images, technical parameters, and property descriptions,

  • Frequent data updates (dynamic listing updates).

• Server configuration and SEO optimization were carried out:

  • Domain parking, DNS configuration,

  • Selection and configuration of high-performance hosting,

  • Technical SEO settings: URL structure, sitemap, meta data, speed optimization.

Technologies and Tools Used:

• CMS: WordPress (custom development)

• CRM: ASARI CRM (API integration)

• Design: Adobe XD / Figma (mockups)

• Languages and Tools: PHP, HTML5, CSS3, JavaScript, JSON, REST API

• Hosting & DNS: Configuration for performance and security

• SEO: Optimization for indexing, Core Web Vitals optimization

Project Results

• The website now looks modern, clear, and intuitive, attracting new users and facilitating communication with agents.

• The website's performance has significantly improved compared to the previous solution:

  • Faster property listing loading times,

  • Better Lighthouse/GTmetrix scores.

• The automatic integration with ASARI CRM allows for hands-free listing updates, eliminating the need for manual data entry.

• The client gained full control over content and listings, while minimizing operational workload.

• The website was fully prepared for SEO activities and integration with analytical tools.

Project Timeline:

• 1 month: Graphic design and concept

• 2 months: Development, integration, and testing