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B2B2C Training Platform for the SME Sector

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Case Study: B2B2C Training Platform for the SME Sector

 

Project Goal


The objective was to develop a modern and user-friendly training platform tailored for small and medium-sized businesses (SMEs), offering easy, 24/7 access to knowledge in various formats and languages. The solution was designed to be scalable, intuitive, and adaptable to diverse industry needs.

Our Role


The QAbird team was responsible for:

  • Conducting workshops and preparing documentation to gather business and technical requirements,

  • Organizing and coordinating agile development sprints,

  • Performing comprehensive software testing (functional, UI/UX, cross-browser),

  • Delivering the platform's branding, including name, logo, and visual identity,

  • Supporting the EUIPO trademark registration process to secure EU-wide brand protection.

Innovation: AI-Enhanced Content Creation


The platform introduced AI tools for training content generation and localization:

  • Automated production of training videos based on expert-provided scripts,

  • Multilingual dubbing using voice synthesis and video AI technologies,

  • Personalized content delivery based on industry and user proficiency level.

Technical Scope

 

  • Agile development approach with structured sprints, backlog management, demos, and QA checkpoints,

  • Design and testing of core features: account management, content modules, and administration dashboard,

  • Full responsiveness across devices and consistent UX validation,

  • Integration of AI-generated video, auto-captioning, and multilingual narration.

Timeline

 

  • Project kickoff: June 2024

  • Platform launch: January 2025

  • Duration: 7 months

QAbird Project Team

 

  • 1 x Business Analyst / Scrum Master

  • 1 x QA Engineer

  • 1 x Art Director (branding)

  • Close coordination with the client’s internal development team

Results & Business Value

 

  • Platform delivered on time, despite evolving scope and dynamic backlog,

  • AI-generated multilingual content supports rapid scalability across the European market,

  • Professional branding and registered EU trademark ensure commercial readiness and legal protection,

  • Automated content creation allows the client to independently expand the training offer without developer involvement,

  • Platform ready for onboarding the first SME clients from Q1 2025.