New website for SWOBODA

Case Study: New website for SWOBODA

Client: SwobodaIndustry: Cheese production and sales / Food e-commerceScope: UX/UI, information architecture, WooCommerce, WordPress implementation, content optimization

Challenge

The client approached us with the need to create a new website that would not only present their cheese products in an attractive way, but also support online sales and easy product management.Declared problem: “We need a new website.” Actual problem:

lack of a consistent information architecture
unclear communication of the brand’s value and product differences
no efficient way to manage products, prices, and variants

All of this made it difficult for customers to understand the offer and make purchasing decisions.

What we did

Conducted an analysis of existing communication and content structure
Defined key business and e-commerce goals of the website
Designed a clear information architecture focused on products and brand storytelling
Created UX/UI layouts optimized for browsing and purchasing products
Implemented a WooCommerce-based online store on WordPress
Built an admin panel for managing products, including: prices, product descriptions, weights/grammage variants
Optimized performance, content readability, and user flow

Result

Clear and structured product presentation
Reduced time needed to reach key information
Easy product and offer management via WooCommerce
Consistent brand communication across the website
A scalable e-commerce platform ready for further growth and marketing activities